By Sandy Blackburn-Wright. The following article appeared in Generosity Magazine on  5 May 2016 Why does impact matter, how has it become important and how do we measure it? These are fundamental questions that we have been asking recently but they also speak to the very heart our ongoing search for meaning. One of the most fundamental human needs is for validation – “do you see me, do I matter

In 1973, California native, mountaineer, and lover of the great outdoors, Yvon Chouinard, founded  apparel company Patagonia. Since then, while Patagonia’s customers have been sporting the companies outfits as they traverse rugged terrains, mountains, and oceans, Patagonia has continued to pioneer new ways of doing business. For years, Patagonia has been at the forefront of global efforts to mainstream sustainability throughout their supply chain. At Patagonia, each product’s entire lifecycle