In 1973, California native, mountaineer, and lover of the great outdoors, Yvon Chouinard, founded  apparel company Patagonia. Since then, while Patagonia’s customers have been sporting the companies outfits as they traverse rugged terrains, mountains, and oceans, Patagonia has continued to pioneer new ways of doing business. For years, Patagonia has been at the forefront of global efforts to mainstream sustainability throughout their supply chain. At Patagonia, each product’s entire lifecycle